Are you producing content that contains the word ‘Alexa’, but you don’t want to risk waking your audience’s Amazon Echo devices?

Then you need an audio watermark embedding into your audio, which tells Amazon Echos (and other Alexa-enabled devices, such as smart TVs or soundbars) to ignore the wakeword - which, in addition to the default ‘Alexa’, can also be changed by the user to ‘Amazon’, ‘Computer’, ‘Echo’ or ‘Ziggy’. So potentially any piece of content that contains a word as common as ‘Computer’ could end up unintentionally triggering thousands of devices in people’s homes and workspaces.

Take steps now to Alexa-proof your content!

Guy is proud to be one of the only independent audio professionals offering this bespoke service - please get in touch for more details or a quote.